The brand is created by stylist Javier Soria and is the result of the hybrid concept of creating a symbiosis between and art, doctrines on which his creations and his development as an artist are based.
His work in the world of as an art director for editorials, brands and photographers, combined with his studies at the Faculty of History and Design of , take him to develop his work as a designer, and at the same time build a proper and very recognizable style. His particular vision on the ‘chaotic future’ when thinking of the becoming of society, pushes him to create on occasions transgressive and ‘atypical’ styles in the world of fashion.
He has worked with designers like Francis Montesinos, Jose Zambrano, Luxoir, Ellen Pande, Selim de Somavilla, Anillarte and Escorpion among many others. His collections have been presented in the Valencia Fashion Week during two seasons and he has also been selected to participate in Pop&Shop in Brussels in 2014, and in the exposition/catwalk that took place in October 2014 in the IVAM, under the name ‘Sangre Inédita’, being part of a selected group of 30 Spanish fashion designers.